Gatorade

This is a printed ad for Gatorade's chews. Gatorade has always been the sports drink and bars athletes go to, but they have expanded past drinks and bars an into chews. They are the pregame, the during the game, and after item for most athletes. There nothing special about it, it tastes and does the same thing other sports drinks fulfill. The only thing that makes it dominate over other sports drinks is the fact that because of its advertising everyone just goes for the sports product with the G. Gatorade has become known for providing athletes with the energy to be great. Even it's logo has a bolt of electricity on the middle of the G. Most of its ads stress the matter of energy and power that is given to the famous athletes that are in their ads. They make people believe that to become great like the athletes on the ads, like the one above, you should drink and eat Gatorade products. Not only does Gatorade's commercials separate them from other sport drink brands, but also the items sold in the ads. Instead of just selling drinks like other companies Gatorade sells chews, bars, and bottles. It has become more than a sports drink company. It has expanded into the most sold product athletes drink and eat, all thanks to its advertising. It's ads and marketing has enabled Gatorade to dominate all other sports drinks and foods companies.