Better For It by Nike

 

Nike's new "Better For It" ad campaign is all about women finding motivation when that sneaky little voice starts telling them that they can't do it. I'm glad see a commercial that reminds us that everyone has insecurities and can be nervous to put yourself out there. It reminds women that the only thing holding us back is the fact that we care so much about what people think of us, and that causes us to criticize ourselves even more. We can be our own worst enemies, and we should stop blaming others for being stifled by our own insecurities. The only thing holding hold you back is yourself. 

        Nike says the campaign is meant to support and motivate women's athletic journeys. It's about "powering women to be better through services, product innovation and athlete inspiration, motivating each other to push to the next level," said the company. Nike is trying to get women into gyms and fitness classes, so that women a) can live healthy lives b) get women in the end to thank Nike for motivating them to go get healthy and c) Nike knows that most women "need" the essential clothing and equipment to workout in, so there first stop in the athletic journey would be Nike. 

       "The Better For It" campaign was definitely a home run for Nike. It  was able to reach out to women in a completely new way. It was able to motivate women to stop listening to the negative voice inside them and go do what they want to.