2016 Toyota Tacoma

 We all know by now that modern day commercials are degrading. From scantily clad Victoria's Secret Angels to even more scantily clad women eating Carl's Jr. burgers and back to scantily clad women dreaming about men on Valentine's Day, commercials are full of sexism. While unrealistic feminine ideals are constantly pushed upon us, today's ads aren't just sexist against women. Men are targeted by unfair stereotypes in advertising, too. They're often depicted as either idiots or hyper-masculine (or both). I think it is safe to say that this Toyota Tacoma is one of those ads. It not Toyota's fault though, its the harsh stereotype held over men.When the commercial was released Toyota said, "Have you ever seen a thundering stampede of off-road vehicles? In this one-take film, the all-new Tacoma shows how the fearless play. Play Now in the all-new Tacoma." They basically just went along with the whole stereotype that all guys like seeing things get blown up, getting dirty, and being apart of the group labeled fearless. It plays off the stereotype that guys  like things getting blown up for no reason. And not only are things getting blown up in the ad there are dirt bikes flying through the air and a man getting dragged in a tube on a quad, so what man wouldn't see this ad and be like Toyota gets me I am going to buy a Tacoma now. But that's not true. Not every man is captivated by explosions and who says women aren't interested in getting down and dirty to. So in conclusion commercials need to stop playing off of the stereotype of men and women. They need to try and capture what people are really like in there ads not the connotation of things. Toyota isn't the only company doing to, it's everyone.